This article is a transcript of the keynote address given by Collections Trust CEO Nick Poole to the IMLS WebWise 2014 conference in Baltimore. The title is ‘Make it personal – designing services that people will love’, and the conference theme is ‘Anchoring Communities’.
So I’d like to start today by taking you on a little trip. To a place called New Brighton. It’s a township outside Port Elizabeth in South Africa, with a population of around 40,000 people, an unemployment rate of 80% and around 30% of the population currently HIV positive. And right in the middle of this township the people, with the support of the South African Government, have created a museum, called the Red Location Museum.