Expose Your Museum LLC

Kathleen Tinworth has led the department of Audience Insights at the Denver Museum of Nature & Science (DMNS) since 2007; a team of 3 full-time staff and 30+ research assistants. In addition to her DMNS work, Kathleen runs a small audience research and evaluation consulting firm, ExposeYourMuseum LLC, supporting informal and free choice education institutions nationwide. With extensive experience in both quantitative and qualitative methodology and analysis, Kathleen designs and leads evaluations of exhibits, programs, products, and services throughout the Museum. Additionally, she is the research lead on grants from NSF, IMLS, NASA, and NIH. She is a Board member of the Visitor Studies Association and co-chair for the Arts & Culture group of the American Evaluation Association. Kathleen’s primary areas of research are non-visiting audiences, community and ethnographic studies, evaluation capacity building, and online/social media/mobile evaluation. Kathleen authors a blog about the intersection between consumer trends and the visitor experience: www.exposeyourmuseum.com.

WebWise role: Workshop leader