Engaging Visitors with Social Media

Workshop LeaderDana Allen-Greil, National Gallery of Art

Are your organization’s social media practices engaging online communities to their greatest potential? What outcomes are you hoping to achieve (and how do you know if you’re achieving them)? How can you take your social media initiatives to the next level?

In this workshop, participants will have the opportunity to see and hear about:

  • Inspirational case studies from inside and outside the museum and library sectors
  • Pursuing marketing, education, crowdsourcing, and advocacy goals through social media
  • Organizational models for social media management
  • Optimizing social content through data analysis
  • Taking your efforts to the next level with a paid-earned-owned mix of activities

We will discuss and brainstorm about:

  • Defining the value and goals of social media for your organization
  • Identifying desired outcomes
  • Setting the right tone and voice for your organization
  • Overcoming fear and risk-aversion

Hands-on activities will help us explore:

  • How content goes viral
  • Connecting social tools to organizational strategy and capabilities
  • Determining which social media platforms are right for your target audiences and goals
  • Editorial planning for cross-platform social media content
  • Listening/monitoring

Platforms covered will include: Facebook, Twitter, Instagram, Pinterest, Flickr, Foursquare, Wikipedia, and Vine.

To get the most out of this workshop, bring a copy of your organization’s/department’s strategic plan or vision. If your organization has a Facebook page, Twitter stream, or other existing social media project, bring a print-out of each for reference.